Fee Illustrator.)

Regardless of any fee savings, much more important to me are the Search Engine Optimization (SEO) benefits! Your store name, the store category names, your store description and store page/store category keywords as well as custom pages all will help your SEO!

"Jane's Clothing and Fine Jewelry" with categories such as "Women's Shirts", "Women's Dresses" and "Gold Rings" are much better than "Jane's Store" with categories such as "Clothing", "Rings" and "Necklaces".

If you use one of eBay's standard store headers, make sure you include the "store description"! "Thank you for visiting my store" is NOT what you should write! List your typical items and brands - keywords - to be found by search engines. (A quick thank you is nice, but that section's for the search engines, not shoppers.)

Store page and store category keywords is something to take the time to do! In your Manage My Store, click on the "Search Engine Keywords" section under "Store Design". That'll take you to a page at which you can enter keywords to boost your SEO. One seller I know sells postcards. She spent the time to fill out state and city names for her category pages to increase the possibilities for internet shoppers to find her eBay offerings.

Custom store pages are great for SEO! I do recommend having a FAQ as a custom page for your shoppers' convenience, but it's the informative custom pages which'll do you much good! Tell about the history of your items. Tell shoppers how to use those items. Include size and measuring charts if appropriate. When someone googles, for example, "how to plant prickly pear cactus pads", over time, an eBay store page with that info will appear higher in the results. (I don't currently find any good eBay results for that phrase, by the way...) Such pages will not appear in google results soon, but over time, with your cross-linking to that page wherever you can, your results will improve - and you'll benefit from the SEO.